ICI Polyester (now part of DuPont Polyester Films) is a leading producer of high image data and polyester films (registered trademarks: MELINEX and KALADEX).
ICI Polyester (then ICI Films) became a client of Tor Dahl & Associates in 1991. At that time, ICI Polyester was trailing its rivals, DuPont and Hoechst. Competitive products were beginning to emerge from Korea and Indonesia, priced at half the cost and poised for distribution throughout key international markets. ICI Polyester was facing a crisis, further complicated by a recent reorganization and low morale.
With the help of Tor Dahl & Associates, ICI Polyester mapped its challenges:
The goal was not merely to shore up weak points or maintain the status quo, but to win a greater share of the market, and gain a dominant position.
The first six months of the Tor Dahl & Associates process uncovered the unique ICI Polyester logjam, and targeted five "logs" for immediate action:
With hands-on guidance and facilitation from Tor Dahl & Associates, ICI Polyester developed and implemented specific project plans to address these five areas. The results were dramatic: ICI Polyester improved productivity by approximately 25%, became a dominant market leader, dramatically improved profitability, and successfully engaged all employees in making change. The high performance approach has been credited with helping ICI Polyester turn a loss in 1989 to a significant profit in 1995, with a return on assets of 37%. Even in 1996, when trading conditions were poor and competition fierce, ICI Polyester had their second most profitable year in history with substantial profit and a 34% return on assets.
To further accelerate the progress, and to create a permanent high performance culture within ICI Polyester, Tor Dahl & Associates conducted training and knowledge transfer of the High Performance Process to an internal ICI Polyester team.
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