Change is not a single event, but an ongoing process. The challenge is to continually read the market -- to anticipate your competition. In 1993, ICI Polyester (now part of DuPont Polyester Films) anticipated the need to prepare for a market shift. The company's premier plant in Hopewell, Virginia, determined to meet the influx of less expensive foreign film products in the marketplace with a dramatic reduction of cost. Tor Dahl & Associates was called on a second time to apply its process and identify the means to successful change. This time, however, ICI Polyester capitalized on the opportunity to develop their own internal High Performance Team (HPT) through a complete knowledge transfer process offered by Tor Dahl & Associates.
A team of fifteen members was assembled, including the plant manager, chief financial officer, several human resource professionals, process engineers, information management systems specialists, and a small support staff. Tor Dahl & Associates worked closely with the team, providing one-on-one training and certification, supplemented by manuals, videos, and 24-hour support services.
The High Performance Team learned to conduct in-depth interviews , perform comprehensive data analysis, and develop and implement customized surveys . Team members could replicate every step of the Tor Dahl & Associates process, from leading seminars on cost effectiveness, competitive advantage, and cultural change, to developing and delivering major problem-solving sessions known as Boot Camps. ICI Films Americas gained all the technology necessary to manage projects skillfully, apply state-of-the-art communication methods, and facilitate successful change.
Working side by side with Tor Dahl & Associates, the High Performance Team was fully trained and certified to replicate the change process within six months. Within one year, the team implemented a high performance project which cut the cost of ICI Polyester's film by nearly 40%. ICI Polyester also profited from the development of self-directed work teams, enhanced cross-functional teamwork and customer support, and increased capacity and market share.
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